Our auto parts business is currently dependent on eBay, where high fees and platform limitations constrain our growth. This project focuses on developing our own online platform to directly connect with customers, reduce costs, and optimize sales.
Competitor Analysis
User Research
User Persona
Prioritization table
Low-fidelity wireframes visualize structure, functionality, and test ideas effectively.
Created a unique logo to establish a strong, recognizable brand identity for the platform.
Developed a cohesive design system to ensure consistent visuals, typography, and user interface elements across the platform.
The final design combines user insights with modern aesthetics, creating an intuitive and efficient platform for auto parts sales.
This screen displays detailed product information, with visible sections for Shipping Policy and Returns Policy to ensure transparency for the user.
This screen allows users to finalize their purchase by reviewing order details, entering shipping information, and selecting a preferred payment method.
Available payment options include cash payment, credit/debit cards (Visa, MasterCard, American Express), PayPal, and Apple Pay. Users can also see the total price, including taxes.
This tool allows users to select their car's details, and once filled in, the site will automatically display only compatible parts for that vehicle. It ensures a seamless shopping experience, saving time and reducing the risk of ordering incorrect parts.
Create a mobile-first interface optimized for smartphones, tablets, and desktops. Ensuring smooth navigation and fast performance across platforms.
Deploy a chatbot for instant assistance anytime, helping users with common inquiries, product guidance, and smooth navigation through the purchase journey.
Implement a robust search system with multi-layered filters, allowing users to quickly refine results by part type, condition, price range, and other criteria to find exactly what they need.
Offer exclusive discounts or loyalty-based pricing to returning customers, encouraging repeat purchases and enhancing customer retention.
Based on user feedback, we refined the design to enhance functionality and user satisfaction, making adjustments to ensure the platform evolves with user needs.
Through user-centered design and iterative feedback, we improved platform transparency, personalized experiences, and ease of use.
The advanced search, compatibility tool, and clear pricing addressed user pain points, while the addition of user reviews and personalized vehicle profiles further enhanced satisfaction.
