Streamlined signup and login process for Travellizy, a travel platform, boosting user engagement with a seamless, intuitive experience. The project focused on reducing user friction during the authentication process while maintaining security and data collection requirements.
Travellizy is a platform for booking airline tickets, aiming to provide a seamless experience for travelers. The primary goal of this initiative was to increase user engagement and time spent on the platform by introducing new features, including a social network for travelers and a travel blog. The authentication process needed to be optimized to support these new features while maintaining a high level of security.
The registration form had 9 required fields, causing 70% of users to drop off. It took over 2 minutes to complete, leading to a low conversion rate (2.5%) and a high bounce rate (60%). We also needed to collect extra details like phone number and country without making the form more complicated. Additionally, the platform needed to maintain security standards while providing a frictionless experience.
I simplified the registration form to just 3 fields: email, password, and name. Extra details like country and phone number were moved to the profile settings. To speed up onboarding, I added Google and Facebook login options. The new design implemented progressive disclosure, showing additional fields only when necessary. After testing, the form now takes around 30-40 seconds to complete, significantly improving the user experience.
The redesign significantly improved user engagement and conversion by simplifying the registration process and reducing friction. The new authentication system led to a substantial increase in user sign-ups and a decrease in bounce rates.
