Carforce
CarForce is an online platform designed to streamline auto parts sales, boost customer engagement, and optimize inventory while reducing third-party dependency.
Problem
Private auto parts business is currently dependent on eBay, where high fees and platform limitations constrain our growth.
This project focuses on developing our own online platform to directly connect with customers, reduce costs, and optimize sales.
Discover
Competitor Analysis
User Research
User Research
Define
User Persona
Prioritization table
Develop
Low-Fi Wireframing
Logo Design
UI Kit
Solutions
Transparent Pricing and Cost Breakdown
The final design combines user insights with modern aesthetics, creating an intuitive and efficient platform for auto parts sales.
Product Page Screen
This screen displays detailed product information, with visible sections for Shipping Policy and Returns Policy to ensure transparency for the user.
Checkout Screen
This screen allows users to finalize their purchase by reviewing order details, entering shipping information, and selecting a preferred payment method.
Compatibility Checker Tool
This tool allows users to select their car's details, and once filled in, the site will automatically display only compatible parts for that vehicle. It ensures a seamless shopping experience, saving time and reducing the risk of ordering incorrect parts.
Responsive Mobile Design
Create a mobile-first interface optimized for smartphones, tablets, and desktops. Ensuring smooth navigation and fast performance across platforms.
24/7 Customer Support Chatbot
Deploy a chatbot for instant assistance anytime, helping users with common inquiries, product guidance, and smooth navigation through the purchase journey.
Advanced Search & Filters
Implement a robust search system with multi-layered filters, allowing users to quickly refine results by part type, condition, price range, and other criteria to find exactly what they need.
Discounted or Loyalty Pricing
Offer exclusive discounts or loyalty-based pricing to returning customers, encouraging repeat purchases and enhancing customer retention.
Final Design
Based on user feedback, we refined the design to enhance functionality and user satisfaction, making adjustments to ensure the platform evolves with user needs.
Key Learnings
Through user-centered design and iterative feedback, we improved platform transparency, personalized experiences, and ease of use.
The advanced search, compatibility tool, and clear pricing addressed user pain points, while the addition of user reviews and personalized vehicle profiles further enhanced satisfaction.