Travellizy

Travellizy is a platform for booking airline tickets, aiming to provide a seamless experience for travelers. The primary goal of this initiative was to increase user engagement and time spent on the platform by introducing new features, including a social network for travelers and a travel blog. The authentication process needed to be optimized to support these new features while maintaining a high level of security.

Problem

The registration form had 9 required fields, causing 70% of users to drop off. It took over 2 minutes to complete, leading to a low conversion rate (2.5%) and a high bounce rate (60%). We also needed to collect extra details like phone number and country without making the form more complicated. Additionally, the platform needed to maintain security standards while providing a frictionless experience.

Solution

I simplified the registration form to just 3 fields: email, password, and name. Extra details like country and phone number were moved to the profile settings. To speed up onboarding, I added Google and Facebook login options. The new design implemented progressive disclosure, showing additional fields only when necessary. After testing, the form now takes around 30-40 seconds to complete, significantly improving the user experience.

Old Log in form

New Log in form

Old Sign up form

New Sign up form

Results

The redesign significantly improved user engagement and conversion by simplifying the registration process and reducing friction. The new authentication system led to a substantial increase in user sign-ups and a decrease in bounce rates.